Influencer Pricing Calculator (2026)
Influencer Pricing Calculator (2026): Get a defensible price range for creators, based on views/reach, format, niche and usage rights (paid usage, whitelisting, exclusivity).
Related (EN): Instagram ad cost calculator.
Note: These are planning benchmarks, not fixed prices. Real rates depend on creator fit, seasonality, briefing quality, production effort and rights.
1) Set parameters
Tip: Avg views/reach is usually more predictive than follower count. If you cannot get insights, start conservatively and ask for the last 28 days of analytics.
Benchmarks (planning ranges)
Follower-based calculators are noisy. A more defensible model uses views/reach plus rights. We keep follower-tier floors to avoid unrealistic results.
| Tier | Typical (short video) | Typical (story set) | Notes |
|---|---|---|---|
| Nano (1k–10k) | €80–€280 | €60–€220 | Great for niches; rights can lift prices quickly. |
| Micro (10k–50k) | €250–€1,200 | €180–€900 | Often best price-to-fit ratio for brands. |
| Mid (50k–250k) | €1,000–€4,500 | €700–€3,200 | Fit matters; rights often dominate pricing. |
| Macro (250k–1M+) | €4,000–€20,000+ | €2,800–€14,000+ | Wide spread; negotiation + proof drives outcomes. |
Data basis: We combine public benchmark resources with a 2026-ready heuristic: views/CPM + rights tends to be closer to “fair” than “EUR per 1,000 followers”.
FAQ
How do I calculate influencer pricing realistically?
Start from views/reach (CPM logic) and add deliverable format, niche and rights. “EUR per 1,000 followers” is too inaccurate on its own because followers are not equal to reach.
What is a fair price for micro influencers?
Micro (10k–50k) often lands in the mid three-digit range per deliverable depending on format and rights. The deciding factor is stable average views and strong audience fit.
Why are usage rights expensive?
You are buying rights (duration, channels, cutdowns). The more you can re-use content in paid media, the higher the value and the price.
What is whitelisting / Spark Ads?
Ads run from the creator profile rather than your brand profile. This can improve trust and performance but adds coordination and usually an extra fee.
Which metrics should I request?
At minimum: average views/reach per format (last 10 pieces), audience demographics, story taps (if stories), and proof from past deals.
How can I negotiate without losing quality?
Reduce rights/exclusivity to what you actually need, provide a tight brief, and negotiate packages (3 deliverables) instead of single posts. Packages often unlock discounts.