Many think:

“Instagram prefers Reels, photos are no longer useful.”

 

But that’s not entirely true! There isn’t a single algorithm that decides everything. Instead, Instagram evaluates different areas of the app with different algorithms —because users behave differently there. Sounds interesting? Then check it out here 👇

📱 The 4 main areas where you can be visible on Instagram:

1️⃣ The Home Feed

2️⃣ The Reels Feed (video feed)

3️⃣ The Stories (top of the tray)

4️⃣ The Explore Page

And now comes the most important part: Each of these areas is controlled by its own algorithm . This means that what works in Reels won’t automatically work in the feed or Stories. 

💡 If you want more reach, you need to understand how each of these algorithms works – and adapt your content accordingly.

🏠 How does the algorithm work in the home feed?

The feed shows a mix of posts from people you follow, sponsored posts, and sometimes content that Instagram says might interest you.

How to optimize your posts for the home feed:

• Use carousels: With up to 20 slides, your posts get more chances to be displayed – because Instagram shows them again later if someone hasn’t swiped through everything.
• Add audio: Yes, even with photos! This way, your post can also end up in the Reels feed.
• Pay attention to image sizes: Clean presentation = more engagement. No cropping, no pixel party!

🎬 How does the Reels algorithm work?

The Reels feed is your place to reach new people. Instagram actively pushes content from new creators or brands here.

Tips for better Reels performance:

• Take advantage of the hype: If a Reel takes off, post something again within 24–48 hours – the algorithm remembers your momentum!
• No sound? No problem: Many people watch Reels without sound. Use visual hooks and subtitles.
• No TikTok logos! Reels with watermarks from other apps will be penalized. Post a clean original instead.

📖 How does the Stories algorithm work?

Stories are short-lived (24 hours), but extremely effective – especially for building engagement with your community.

More visibility in Stories? Here’s how:

• Make it interactive: questions, polls, “Add Yours” stickers – anything that gets people typing is worth its weight in gold!
• Show more than just your post: Share behind-the-scenes, ingredients, outfits, setups – that makes you approachable!
• Share user content: If someone praises you or uses something you’ve created, show it in your stories! This seems authentic and is pure social proof.

🔍 How does the Explore Page algorithm work?

The Discover section is perfect for gaining new followers. Instagram displays content based on what users find interesting —things they like, save, or share.

How to get to the Explore Page:

• Use trendy sounds: If an audio is currently trending, use it – but only if it fits your content.
• Keep your reels under 90 seconds: Shorter = better. 30–90 seconds is the sweet spot for attention.
• Pay attention to your shares: Shares via DMs, in particular, show Instagram that your content is relevant – and help you get ahead!

✨ Conclusion: There is n’t just one algorithm on Instagram—there are several, each operating differently. If you know how they work, you can really shine in every area!

So: If you want more reach, always ask yourself: Where am I posting right now – and what does the algorithm think there? 💭😉 Lerarn more about our organic instagram growth service

Wondering how to make the mysterious Instagram algorithm work for you instead of against you ? 😏 Then buckle up—here are a few clever hacks you can use to boost your reach!

💬 „Why isn’t my content performing as expected?“ – Often, it’s not the content itself that’s to blame, but rather how you’re playing with the algorithm. And believe me: You can influence it!

1. Follow the community guidelines

Instagram doesn’t like rule breakers – and if your content violates the guidelines , it will be mercilessly made invisible. 

• Forbidden hashtags: Some hashtags are secretly banned. Test: Click on them – if nothing appears, stay away!
• No nudity: Unless you have a clear medical or artistic context.
• Respect copyright: No footage or music without permission – unless you use trendy IG audio tracks.
• No engagement bait: “Like for happiness,” “Comment if you…” – sounds harmless, but will be penalized.
• Be careful with products: alcohol, tobacco, supplements – can cause problems, even if it’s legal.

💡 Tip: Follow the rules – it’s like the secret code to protect (and increase!) your visibility.

2. Use video – especially Reels!

Instagram loves moving images—especially short, entertaining Reels . They’re the ticket to new audiences.

👉 So: Think mobile, think short, think exciting. And if you do it right, Instagram will reward you!

3. Be constant – the algorithm relies on regularity

If you post three days in a row and then nothing for weeks, Instagram doesn’t like that at all. 

Make a plan (e.g. 3 times a week) and stick to it – this way the algorithm knows: “This account is active and reliable.”

4. Use interactive features

Instagram wants users to talk to you . The more DMs, clicks, and replies you get, the better your ranking.

• Stories with polls & questions: Great for increasing engagement.
• Strong CTAs in captions: Ask for opinions, experiences or “What would you do?”

💥 Interaction = power. The more conversations you spark, the more you’ll be played!

5. Use hashtags cleverly

Hashtags are still a powerful lever for reach – if you use them correctly .

• Use niche hashtags that match your content.
• Mix of large and small hashtags (e.g. #beauty and #lipsticklove)
• Quality over quantity: 5–10 relevant hashtags are better than 30 random ones.

6. Check your analytics – regularly

If you want to grow, you need to know what works . Instagram’s Insights feature is your best friend.

• What is shared most?
• Where are the most saves?
• On which days does your content perform better?

📊 Data doesn’t lie. If you read your analytics, you understand the algorithm – and can post smarter.

🎯 Conclusion: You don’t have to hack Instagram – you have to understand it

With these tips in mind, you’ll play by the rules, but at a professional level ! 💪

So, what are you waiting for? Start posting your content strategically, work with the algorithm, and your reach will follow! 🚀📲

Do you feel like your Instagram feed only shows you things you’re not interested in (anymore)? Then here’s a game changer: You can reset the algorithm now ! 🚀 

💡 New & super practical: Instagram has introduced a tool that lets you reset your „suggested content.“ This means your feed starts from scratch and adjusts to what really interests you.

✨ Why resetting is a real game changer

• Get rid of annoying content: No more uninteresting Reels or strange Explore suggestions.
• More relevant content: The algorithm only shows you things you actually interact with.
• For brands & creators: Smart accounts use the feature to specifically reach new audiences or restructure their watchlist.

Are you now wondering: “How exactly does this work?” Here are the step-by-step instructions 👇

📱 How to reset the Instagram algorithm:

1. Open the Instagram app and go to your profile (tap your picture in the bottom right corner).
2. Tap the three lines in the top right corner (☰) and select “Settings” .
3. Scroll down to “Content Preferences” under the “What you see” section .
4. Select “Reset suggested content” and confirm.

⚠️ Note: If you can’t find the option yet, the feature probably hasn’t been enabled for your account yet. Just check back regularly!

🚫 If Instagram doesn’t recommend content:

Instagram wants to prevent potentially offensive content from appearing in users‘ feeds. To this end, the company has published detailed recommendation guidelines for creators.

Posts that violate these guidelines may not violate Instagram’s Community Guidelines and are technically allowed on the platform, but will not appear on

• Content about self-harm, eating disorders or violence
• Sexually explicit or highly suggestive posts
• Advertising for products such as tobacco or certain supplements
• ❗ Posts that could be considered misinformation

📉 Even if your post is technically allowed, it can be slowed down by the algorithm if it violates these recommendations.

🚀 Conclusion: A breath of fresh air for your feed

Resetting recommended content is perfect for anyone who wants to start with a new algorithm—whether for more clarity, better targeting, or simply to finally see the content you love again . ❤️

So, give it a try – and reboot your Instagram! 🔁📲

❓ Questions about how the Instagram algorithm will work in 2025

1️⃣ How does the Instagram algorithm really work in 2025? 

The Instagram algorithm for 2025 is based on several algorithms that work differently depending on the area—e.g., Feed, Reels, Stories, and Explore. Each of these areas evaluates content differently: The Feed focuses on interactions, Stories on proximity, and Reels on conversation. Instagram uses machine learning to analyze user behavior and sort content accordingly. You can find a more in-depth explanation directly on Instagram’s official site here .

2️⃣ Can you reset the Instagram algorithm?

Yes, that’s new in 2025! You can reset your recommendations so that Instagram shows you content based on your current behavior. This feature is called „Reset Suggested Content“ and is especially helpful if you’ve changed your interests or if you’re a brand looking to reach a new audience. Instagram explains exactly how this works in its help section .

3️⃣ What should I avoid in 2025 to avoid being penalized by the algorithm?

The algorithm favors content that is authentic , interactive , and compliant . Therefore, avoid offensive content, clickbait, TikTok watermarks, excessive advertising of regulated products (e.g., alcohol), and copyright infringement. Instagram has clear Community Guidelines and Recommendation Guidelines that you should be familiar with to avoid losing reach.