More Instagram Growth and Followers in 2025

We’ll show you how the new algorithm works and how you can continue to grow on Instagram this 2025!

Reading time: 5 minutes | Category: Instagram reach | Title: Instagram followers

What you need to know this 2025
for followers & growth on Instagram

2025 is all about strategic use of the Instagram algorithm. But what exactly does that mean for you and how can you use this mechanism to your advantage? In this detailed guide, you will learn everything you need to know about how the Instagram algorithm works and how you can use it to increase your visibility and gain more followers.

Understanding the Instagram algorithm for more follower growth

Instagram uses complex algorithms that decide what content to show users based on user behavior. These algorithms prioritize content that is likely to generate high engagement rates based on the user’s previous interactions. Therefore, for real Instagram growth, you need to understand the algorithm.

How the Instagram algorithm works

The Instagram algorithm is divided into different areas: Feed, Stories, Explore and Reels. Each area has its own algorithms that determine what is shown to users.

• Feed: The feed algorithm promotes content from accounts you follow as well as content that may match your interests.
• Stories: Stories from accounts you interact with frequently are given priority.
• Explore: The Explore section recommends content based on your interactions and searches.
• Reels: Reels give priority to popular and thematically relevant videos.

If you want to increase your following, it is very important to have a clear line in terms of content. Make sure that:

• Match hashtags in feed & story posts
• Likes, follows and comments that you set yourself will appear in the target group and also under the hashtags you use yourself.
• Use current location tags in your stories and reels that are regularly used by your target audience. These can be places that people often return to, such as:
• Restaurants, clubs, bars & events

This will be even more important this 2025
for organic Instagram growth

Instagram growth through repost and co-author strategy

One of the most effective strategies for organic Instagram growth is to use reposts and co-authored content , especially when collaborating with accounts that appeal to a similar audience. These accounts don’t necessarily have to cover the same topic. What matters is that the audiences harmonize and provide added value.

1. Cooperations with thematically appropriate accounts

For example, a fitness coach could contact nutrition accounts and suggest creating content together, such as a “workout and nutrition guide.” A short reel could show the fitness part, while the nutrition account presents healthy meals for training. Such cross-promotion expands the reach of both accounts, as the content appears on both profiles and each reaches new audiences.

2. Outreach to smaller accounts

Accounts with up to 800 followers can also be valuable partners. These so-called nano-influencers often have a higher engagement rate and a particularly loyal community. For example, a sports account could offer vouchers or free fitness products if smaller accounts regularly mention it in their stories or repost content. Such partnerships are cost-effective and increase visibility.

3. Suggestions for corporate content

Prepare creative proposals when approaching other accounts. For example, a travel influencer could enter into a collaboration with a fashion account: “Let’s create a reel together that shows cool travel destinations where your outfits will look perfect.” With such suggestions, the chance that your collaboration partner will recognize the value increases.

4. Repost strategy for engagement

Ask your cooperation partners to repost reels or posts from you that have performed particularly well. Such posts not only reach the partner’s target group, but also show you in a positive light. Combine this with a clear call to action such as “Check out the entire post on my profile!”

The combination of co-authored content and strategic reposts is a win-win situation for everyone involved. It not only helps you grow organically , but also strengthens long-term relationships with other accounts. It is important that the content is always well planned and tailored to the target group – this is how your Instagram profile grows authentically and sustainably.

More Instagram growth with optimization of your Instagram strategy

To make the most of the algorithm, it is important that you target and adapt your content accordingly.

1. Understand the signaling effects of the algorithm for more followers

The algorithm evaluates various signals to determine the relevance of content:

• Activities: Likes, comments, shares and saves of your posts.
• Post information: popularity of posts, interaction rates and publication times.
• Creator information: How often users interact with the creator.

This means that in order for your quota (percentage share) of these measurements to be as high as possible, find a small target group for each of these points that you can find regularly. This way, you will stand out and not get lost in big hashtags or be shown at the bottom as the 10,000th account called life coach xy. All in all, find an Instagram niche!

2. Increase interactions

Interaction is the key to increasing your visibility. Use features like polls, questions or GIFs in your stories to encourage users to interact.

3. Use the Explore Page

The Explore Page offers the opportunity to be discovered by users who don’t already follow you. Be sure to use relevant hashtags and geo-tag your posts to increase your chances of appearing on the Explore Page.

4. Post regularly and at the right time

The regularity and timing of your posts can significantly affect your visibility. Analyze when your target audience is most active and plan your posts accordingly.

5. Create engaging content

High-quality, engaging content is essential to grabbing users’ attention and getting them to interact with your posts. Experiment with different formats like videos, reels, and interactive stories to find out what resonates best with your audience.

Finally, don’t forget to nurture relationships with your community. Actively respond to comments and messages and show your followers that you value their interactions. With a well-thought-out strategy and an understanding of the Instagram algorithm, you’ll be well-equipped to succeed on Instagram in 2024.