Artificial intelligence is everywhere – and there are more AI tools than ever. You might be thinking, „They all work the same anyway…“ And yes, many chatbots simply provide you with an answer to your input. But Perplexity AI truly stands out. Why? Because it wants to be more than just a smart conversationalist – it wants to be your new search engine.

👉 ChatGPT is your all-rounder.
🧠 Perplexity AI is your research expert.

What does ChatGPT do particularly well?

Since its launch in 2022, ChatGPT has become synonymous with AI entertainment and productivity. It’s like a Swiss Army knife for all things digital:

• Answer facts (knowledge, history, science)
• Solve math problems & logic puzzles
• Write & debug code
• Create texts: emails, posts, reports, stories
• Analyze photos & recognize objects
• Prepare data visually (tables, charts, etc.)
• Translate languages
• Summarize uploaded documents
• Have a voice chat

If you want to develop a creative idea, quickly write a social media post, or even code, ChatGPT is your best AI buddy.

And what makes Perplexity AI so special?

Perplexity AI may look like a chatbot, but it thinks like a research tool . Imagine being able to ask Google a question—but it answers you directly, with evidence and up-to-date sources .

🔍 Want to know what’s happening in the world today?
Perplexity scans the web in real time—not just two sources like traditional chatbots, but 10, 20, or more.

You can even choose where to search:Reddit, YouTube, scientific papers, WolframAlpha or the entire InternetThis way, you get answers that not only sound good – but are also verifiable .

But can Perplexity also be creative?

Yes – but only halfway. Perplexity also has a „writing mode“ in which it functions like a classic chatbot, and it can generate images. Still, if you want to write longer texts, brainstorm, or work creatively, ChatGPT is usually more flexible and better.

💡 Comparison:
Perplexity = Hammer for research
ChatGPT = Swiss Army knife for (almost) everything

How much do they both cost?

Both tools use the same pricing model:

• Free: Basic features with limitations
• Pro version: $20/month – with more features, live web access & priority updates

So – which tool should you use?

👉 Do you need an all-in-one creative tool for writing, idea development, coding, or multimedia? Then try ChatGPT .

👉 If you want reliable, up-to-date information with cited sources, Perplexity AI is the tool of your choice.

👀 Tip: Why not use both in parallel? Combine ChatGPT’s creativity with Perplexity’s power of facts – the best of both worlds.

Are you wondering how ChatGPT and Perplexity AI are impacting the future of SEO and online marketing ? Whether you run a website, create content, or work in digital marketing, you should pay close attention to what’s happening here. Because AI is massively changing how people search and find things online. 

Advertising in ChatGPT – is this really happening?

Currently, ChatGPT doesn’t display traditional ads like Google. But:OpenAI cooperates with Microsoft, and through integration with Bing, sponsored content is already being incorporated into some responses. So, it’s not impossible that advertising will appear directly in ChatGPT in the future – especially in the free version.

Note: Advertising in AI chats will be more subtle than traditional banners – more likely to be integrated into replies, similar to sponsored snippets.

Is SEO still relevant in the chatbot future?

The short answer: Yes – but in a different way. SEO will not disappear, butrelocateAI tools like ChatGPT or Perplexity draw their information from websites, studies, forums, and databases. This means:

• Good content with clear structure and facts is preferred.
• Sources that are frequently cited gain visibility .
• Authority and trust count more than mere keywords.

So you should no longer just optimize content for Google, but also for AI. „AI SEO“ is becoming the new discipline – with a focus on relevance, clarity, and credibility .

Are there any SEO tools for ChatGPT & Perplexity?

Yes! Initial tools and platforms analyze which questions are asked in chatbots like ChatGPT or Perplexity. They show you:

• Search trends directly from AI conversations
• Content gaps – what is missing in the answers?
• Ranking opportunities in AI-generated results

For example, tools like Glasp, ChatGPT Plugins, Perplexity Stats, or AlsoAsked for AI already give you insights into how to optimize content for AI searches.

What does this mean for you?

If you want to stay visible online, traditional SEO will soon no longer be enough. You need to understand how AI finds, evaluates, and cites your content . This means:

• Provide answers – don’t just place keywords
• Create reliable content with references
• Design formatting and structure so that AI can read it easily

Conclusion: ChatGPT and Perplexity aren’t the end of SEO—they’re the next level. Those who adapt early will have a real advantage.

Wondering how your brand can appear in answers from ChatGPT, Perplexity, or other AI tools? The days when traditional SEO was enough are over. Welcome to the era of
Answer Engine Optimization (AEO) – a new discipline that can significantly increase your visibility in AI-generated answers. 

Why is AEO important?

AI tools like ChatGPT and Perplexity are increasingly providing direct answers instead of mere links.
An intriguing Reddit post on r/SEMrush notes:
„ChatGPT now links to websites more often than Bing.“
This demonstrates how relevant it has become to appear in such answers.

💡 AEO tip: Those who are visible in AI answers reach users earlier in the decision-making process – often even before a Google click.

How to get your brand into AI answers

• Structured data: Use Schema.orgmarkups so AIs can clearly classify content.
• High-quality backlinks: Pages with high authority are given priority for reference.
• Be active on Reddit: ChatGPT uses Reddit as a data source. If you provide helpful answers there, your brand may appear.
• Use industry directories: Tools like Perplexity pull information from Google Business, Yelp & Co.
• Create FAQ content: Answer your target audience’s specific questions directly – clearly, concisely, and in-depth.

What do others say about this?

A user on the r/SaaS subreddit reported that his startup generated its first lead through an AI response from ChatGPT—without ranking highly on Google.
Through targeted content that answered questions accurately, his site was directly cited as the source.

📌 Reddit tip: In subreddits like r/SEO , r/Entrepreneur or r/ChatGPT you can regularly find discussions about visibility in AI answers.

Conclusion: Be where the answers arise

AI tools like ChatGPT and Perplexity are changing the game. It’s no longer enough to „just“ rank on Google.
If you want your brand to remain visible in the future, you need to appear where users are looking for their answers today – directly in AI.

With a smart content strategy, technical optimization, and a focus on user questions, you have the best chance of appearing in the next AI response.

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